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Senses from the Bottom Up (Consumer Understanding #7)
Making sense of the world It’s time to get ‘tasty’ and come over all ‘touchy feely’! The senses are our connection to the outside world, through which we build a store of memories to help us predict...
View ArticlePerception from the Top Down (Consumer Understanding #8)
To perceive is to act Perception is all about action. What we perceive is not just based on input from our senses, but also based on our expectations in a specific context or situation. Our senses...
View ArticleBrand Experience and Placebos
“We expect small things to be lighter than big things, to get smaller as they move away from us, and to grow larger as they get nearer … Though seeing and hearing and touch seem simple and direct, they...
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